Sökning: "Service-Dominant Logic"

Visar resultat 1 - 5 av 93 uppsatser innehållade orden Service-Dominant Logic.

  1. 1. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Viktor Pantazis; Marwan Otrok; [2020-07-23]
    Nyckelord :Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

    Sammanfattning : The rapid and constant changes taking place in the modern business world together with an increased globalcompetition is making it more urgent for companies to introduce innovative offerings at a faster pace.Purchasing decisions by customers are not solely based on function anymore, there is an increasing demandfor intuitive and seamless experiences from the products and services that they interact with. LÄS MER

  2. 2. Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspective

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alexandra Kjöllerström; Beatrice Sörby; [2020-07-23]
    Nyckelord :Service Dominant Logic; Retail Banking; Value Proposition; Co-creation of Value; Service Innovation; Digitalization;

    Sammanfattning : This study examines how two banks with different digital strategies and customer interactionapproaches propose value propositions. Digitalization is reshaping industrial fundamentals aswell as leading to changes in the value proposition of companies’ business models. LÄS MER

  3. 3. Shared Mobility As A Socio-Technical System : An investigation of the mobility system in Augsburg

    Master-uppsats, Jönköping University/IHH, Centre for Information Technology and Information Systems (CenITIS)Jönköping University/IHH, Informatik

    Författare :Wiebke Lena Henke; [2020]
    Nyckelord :shared mobility system; socio-technical system; experience ecosystem; Augsburg; Mobil-Flat;

    Sammanfattning : A major shift in our society is the one from a goods-dominant logic to a service-dominant one. Ownership becomes less important, while services from the area of sharing economy experience a rising demand. Municipalities and private companies are adapting and different shared mobility systems are emerging from their pursuit of new forms of mobility. LÄS MER

  4. 4. Företagsledarens roll vid riskhantering i en tjänstefierad organisation.

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Johanna Eskilstorp; Johanna Widman; [2020]
    Nyckelord :Servitization; Service-dominant logic; risk managment; leadership styles; leadarship; Tjänstefiering; tjänstelogik; riskhantering; ledarstilar; ledarskap;

    Sammanfattning : Background and problem More and more companies are now developing from only delivering a single product to now also deliver services. These transformations into servitization bring both risks and benefits to companies making the transition. The benefits of servitization is a well-defined area in the academic literature. LÄS MER

  5. 5. Supportrar, en tillgång eller risk? : En kvalitativ studie om ishockeysupportrars medverkan i värdeskapande och värdeförstörande aktiviteter

    Magister-uppsats, Karlstads universitet; Karlstads universitet

    Författare :Axel Almqvist; Andreas Alfredsson; [2020]
    Nyckelord :Value co-creation; value co-destruction; supporters; Samskapande av värde; samförstörelse av värde; supportrar;

    Sammanfattning : Within sports, supporters are an essential actor for how the experience at the stadiums will turn out during games. They are the primary customers while also being a part of the experience for everyone else consuming the sport. LÄS MER