Sökning: "Seth Werneborg"

Hittade 2 uppsatser innehållade orden Seth Werneborg.

1. 1. Improving Brand Equity with Environmental Sustainability work : A qualitative study in Sweden

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Seth Werneborg; Athanasios Mademlis; [2019]
   Nyckelord :Environmental sustainability work; environmental sustainability strategies; environmental sustainability practices; brand equity; brand positioning; brand identity; brand image;

   Sammanfattning : Sustainability is increasing in importance nowadays and Sweden is one of the most sustainability- focused countries in the world. Environmental sustainability is considered to be a key factor for business growth and companies incorporate this aspect in their brand marketing strategies. LÄS MER

3. 2. Varumärkeskapitalet och varumärkets betydelse på smartphonemarknaden : En kvantitativ studie på den svenska marknaden ur ett konsumentperspektiv

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Ramon Andrade; Seth Werneborg; [2016]
   Nyckelord :Smartphone; smartphone market; brand; brand equity and brand significance.; Smartphone; smartphonemarknaden; varumärke; varumärkeskapital och varumärkets betydelse.;

   Sammanfattning : As there is still limited research on brand equity and brand impact in a high tech industry as the smartphone industry, this study focused on highlighting brand equity and brand relevance in the Swedish smartphone market. The aim was to increase knowledge about the discussion of brand equity from a consumer perspective on the smartphone market by finding out what significance the brand had for the consumers in the purchase of a smartphone and how strong brand equity the brands, Apple, Samsung, HTC, LG and Huawei had in the Swedish smartphone market. LÄS MER