Sökning: "Sex Xxl"

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  1. 1. Könsstereotyper i sportreklam : Hur påverkar könsstereotyper i reklam konsumenters känslor inför ett varumärke

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Matilda Arvidsson; Matilda Sonesson; [2015]
    Nyckelord :Gender; sex; marketing; stereotypes; advertisement; Genus; kön; marknadsföring; stereotyper; reklam;

    Sammanfattning : Today, we are surrounded by stereotypical representations of gender in advertising. We have chosen to focus on the question: What can the use of gender stereotypes result in and what are the motives for companies not to use gender stereotypes in advertising? The aim is to discuss how and why companies use gender stereotypes in their advertising and what the consequences are. LÄS MER