Sökning: "Sexual appeal in advertising"
Hittade 5 uppsatser innehållade orden Sexual appeal in advertising.
1. Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. LÄS MER
2. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. LÄS MER
3. ...Do you? #MeToo! : A study on consumer behavior towards sexual appeal in advertising after the worldwide #MeToo-uprising
Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomiSammanfattning : The purpose of this thesis is to explore how stakeholders’ view of sexual advertisement has been affected by the ‘#MeToo’-uprising and Time’s Up movement. A qualitative study has been conducted in order to gather information regarding stakeholders view of sexual appeal in advertising and how they have been affected by these movements. LÄS MER
4. Consumers' Attitudes Toward Sexual Appeal in Advertising
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : To use sexual messages in advertisements are becoming more common by each day, it is known as a method that can be highly effective to influence consumers’ attitudes. However, it is important to carefully consider how the appeal is used as high levels of sexual appeal can be perceived as unethical or offensive to consumers. LÄS MER
5. Taboo advertising - Response to taboo in advertising - A study of the influence of age and gender
Master-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Problem: Consumer characteristics have proved to be important influencers in how advertisements are perceived among consumers. Researchers have started to investigate if this assumption is valuable also in special and uncommon marketing strategies. A new field of research regarding advertising is the study of taboo themes. LÄS MER