Sökning: "Shabnam Pazhman"

Hittade 1 uppsats innehållade orden Shabnam Pazhman.

  1. 1. Konsumenternas köpvanor inom olika försäljningskanaler : Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Pazhman Shabnam; [2014]
    Nyckelord :E-commerce; Consumer behavior; Buying process; Sales channels; Retail; Online store; Physical store; Brick and click;

    Sammanfattning : In Sweden today, the consumers have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three industries in this category. LÄS MER