Sökning: "Shabrina Adani"

Hittade 1 uppsats innehållade orden Shabrina Adani.

  1. 1. Strategic Planning and Performance in Small and Medium Enterprises: A Multiple Case Study in the German Manufacturing Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Shabrina Adani; Philipp Konnerth; [2019]
    Nyckelord :Small and medium enterprises SMEs ; formal strategic planning; unstructured planning; performance; environment; product; entrepreneurs and management; Business and Economics;

    Sammanfattning : This research aims to improve the understanding of the relationships between formal and informal strategic planning in reference to performance among SMEs. A qualitative case study was chosen as the approach for this thesis. The data was collected by conducting ten interviews with ten different manufacturing SMEs in Baden-Württemberg, Germany. LÄS MER