Sökning: "Shavarsh Gevorgyan"

Hittade 1 uppsats innehållade orden Shavarsh Gevorgyan.

  1. 1. Is Sustainability Marketing alive? A critical exploration of Marketing courses in Swedish higher education institutions: The case of Uppsala University

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Shavarsh Gevorgyan; [2019]
    Nyckelord :Sustainable Development; Sustainability Marketing; Sustainable Marketing; Education for Sustainable Development;

    Sammanfattning : In a world that is changing rapidly due to the social and environmental consequences of the unsustainable economic growth, societal and economic transformations from unsustainable visions and practices are inevitable. While there is a need to develop alternative approaches to production and consumption, changing these systems is not feasible without changing the mainstream marketing ideas and its practices where the main incentive is “how to sell more”. LÄS MER