Sökning: "Shayan Nilfouroushan"

Hittade 2 uppsatser innehållade orden Shayan Nilfouroushan.

  1. 1. From Data to Decisions: Decisive Factors Influencing Swedish IT SMEs Adoption of Business Intelligence Systems

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Shayan Nilfouroushan; Tarik Almohtasib; [2023]
    Nyckelord :SME; Adoption; Business Intelligence BI ; Business Intelligence Systems BIS ; Decision-making; Perceived usefulness PU ; Perceived Ease of Use PEU ; Technology Acceptance Model TAM ; The Technology Organisation Environment Framework TOEF ;

    Sammanfattning : Research Question: Which are the decisive factors that impact the adoption of business intelligence systems (BIS) among IT SMEs in Sweden? Purpose: This paper aims to examine Swedish SMEs and understand which decisive factors have an impact on the decision makers and their adoption of BIS. This study aims to study SMEs that have already adopted BIS. LÄS MER

  3. 2. Tillit och beslutsprocesser i en digitaliserad värld : Hur resebyråernas hemsidor påverkar kunders tillit i deras beslutsprocesser

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Darren Constantine Yusof-Ioannidis; Shayan Nilfouroushan; [2019]
    Nyckelord :Trust; Travel Agencies; E-commerce; Customers; Websites; Design; Navigation; Security; Decision-Making Process; Tillit; Resebyråer; E-handel; Kunder; Hemsidor; Design; Navigation; Säkerhet; Beslutsprocesser;

    Sammanfattning : Customers today use travel agencies that exist on the internet more frequently. However, what makes the customer trust a specific website? The purpose of this study is to examine if a customers’ trust towards a travel agency is affected by the agency’s website and the role trust plays in customers’ decision-making process. LÄS MER