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1. Online Discount Coupon Promotions & Repurchasing Behaviors : The Groupon Case
Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : In recent years, online discount coupons provided through deal-of-the-day websites have grownrapidly. Perceived as a positive opportunity for local merchants to promote themselves in themarket, a mutual exchange occurs as consumers are able to simultaneously benefit from promotionsand discounts on services and products. LÄS MER
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