Sökning: "Sheida Ghavamzadeh"

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1. 1. The impact of perceived product quality, service quality and transaction cost on the customer’s willingness to pay after a price increase

   Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Sheida Ghavamzadeh; [2019]
   Nyckelord :customer perceived value; willingness to pay; price increase; utilitarian and hedonic; value-based pricing; pricing strategy;

   Sammanfattning : Objective: The objective of the study is to learn how the customer’s willingness pay after a price increase differs given different product conditions. Specifically, how it differs between high and low involvement products and hedonic and utilitarian products. LÄS MER