Sökning: "Shengyu Huo"
Hittade 1 uppsats innehållade orden Shengyu Huo.
1. Brand management as a means to add value for firms
Magister-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : Abstract Brand management will play a more significant role in future marketing competition, so research on the brand management is likely to become more meaningful and interesting. This thesis focuses on brand management. LÄS MER
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