Sökning: "Shiv Prakash"

Hittade 1 uppsats innehållade orden Shiv Prakash.

1. 1. Kända Varumärke - Större, Starkare, Säkrare

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Shiv Prakash; Pavle Martinoski; [2013]
   Nyckelord :e-commerce; online payment security; purchase intention; brand equity; brand attribution;

   Sammanfattning : In todays high-technological society where the Internet plays a central role in our day-to-day life, many e-retailers are not able to attract customers to complete a transaction on their website. In order to succeed, many e-commerce sites must improve several safety aspects regarding online payment, in order to be perceived as a reliable and secured retailer. LÄS MER