Sökning: "Shock Appeals"

Hittade 2 uppsatser innehållade orden Shock Appeals.

  1. 1. Branding Images : White Saviorism and Shock Appeals by BBC Three

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Julianne Lindner; [2021]
    Nyckelord :White Saviourism; Documentary; Shock Appeals; Misrepresentation; BBC;

    Sammanfattning : This research has focused on the representation of foreign cultures in four BBCdocumentaries. To be more precise, it looked into how public documentariesportray foreign cultures, specifically within a frame of development aid and whitesaviourism when watching documentaries by BBC Three, a channel which iscentred towards a young audience. LÄS MER

  3. 2. PROVOCATIVE MARKETING : A study in how provocative marketing from profit-seeking companies is perceived by users’ in a social media context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sigrid Jessie Carstairs; Cajsa Nordin; Madelene Sund; [2015]
    Nyckelord :Provocative marketing; marketing communication; profit-seeking companies; users’ perception; social media; sexual appeals; Provokativ marknadsföring; marknadskommunikation; vinstdrivande företag; användares uppfattning; sociala medier; sexuella bilder;

    Sammanfattning : The everlasting noise in today's marketing landscape has given rise to provocative marketing, which has become a frequently applied technique by marketers in an attempt to attract individuals’ attention. Provocative marketing can be defined as a deliberate appeal within the content of a marketing message, expected to shock its audience, since it is signified with values, norms or taboos that are not generally challenged in marketing because of its equivocalness and distinctiveness. LÄS MER