Sökning: "Shuai Huang"

Hittade 2 uppsatser innehållade orden Shuai Huang.

1. 1. The challenges of “cradle-to-cradle” strategy : A case study with Huawei Company

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Xiaoyu Zhang; Shuai Huang; [2019]
   Nyckelord :Cradle to Cradle; Cradle to Grave; Life Cycle Assessment LCA ; Circular economy; Linear economy; Upcycle; Technical cycle; Disassembly; Material composition; Reverse logistics; Recycling behavior.;

   Sammanfattning : The cradle to cradle (C2C) is a sustainable business strategy that mimics the natural recycling cycle and waste is reused, the question of when and how to apply the C2C concept successfully in business is still controversial. This thesis takes Huawei, the leading enterprise in the mobile communication industry, as an example, and to investigate the challenges for Chinese mobile communication companies in implementing an effective C2C strategy to achieve a sustainable development. LÄS MER

3. 2. “I don’t care” : Describing digital natives emotional response towards provocative advertising

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Linnéa Jansson Pålsson; Rebecka Fallenkvist; Shuai Huang; [2018]
   Nyckelord :Advertising; Provocative advertising; Digital Natives; Emotional response; Resistance; Provocative Advertising Effectiveness;

   Sammanfattning : Consumers are actively avoiding advertising, which has made the advertising landscape more challenging, resulting in the implementation of other strategies. Provocative advertising is a strategy implemented to make a strong impression on the consumers. LÄS MER