Sökning: "Shubham Ambekar"

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  1. 1. Investigating Perceive Value in B2B Setting

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Shubham Ambekar; Danny Duke Samuel Jonathan Andrews; [2021]
    Nyckelord :Customer Perceived Value; Functional value; Social value; Emotional value; Laddering technique; Value Hierarchy Model; B2B Marketing;

    Sammanfattning : Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. LÄS MER