Sökning: "Signature Matrix"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden Signature Matrix.

  1. 1. A Storytelling and Brand Identity Connection

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Andrén; Therese Hermelin; [2022]
    Nyckelord :Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

    Sammanfattning : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. LÄS MER

  3. 2. Call for Diversity in Web 3.0 : Case Study of NFT Art Projects World of Women (WoW) and Women Rise

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Berna Syuleymanoglu; [2022]
    Nyckelord :NFTs; Web 3.0; blockchain; women; gender; representation; voice; art; social change;

    Sammanfattning : Non-fungible tokens (NFTs) are digital assets that exist in the blockchain with a unique signature that has been gaining significant attention starting from the early 2021. While NFTs can be anything stored digitally from text to music, since these digital tokens enable artists to democratize their works, there has been a particular rise in using them to promote digital art which has long been undervalued. LÄS MER

  4. 3. Business-to-signature-story-to-Business

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Andrén; Therese Hermelin; Akankshya Mishra; [2021]
    Nyckelord :Explore; Signature stories; Business-to-Business brands; Storytelling; Intriguing; Authentic; Involving; Strategic Message.; Business and Economics;

    Sammanfattning : Purpose: The purpose of this master paper is to explore if different Business-to-Business brands sit on signature stories using David Aaker ́s four criteria defining a signature story. Methodology: The study’s qualitative methodology consists of finding different Business-to- Business brands and analyzing these if they are sitting on a signature story. LÄS MER

  5. 4. Principal Component Analyses of Final States in Relativistic Nuclear Collisions using PYTHIA/Angantyr

    Kandidat-uppsats, Lunds universitet/Teoretisk partikelfysik - Geonomgår omorganisation

    Författare :Nicoline Krogh Hemme; [2020]
    Nyckelord :Relativistic Nuclear Collisions; Heavy-ion Collisions; Pythia; Angantyr; String Shoving; Colour Reconnection; Principal Component Analysis; Anisotropic Flow; Elliptic Flow; Event-by-event Fluctuations; Physics and Astronomy;

    Sammanfattning : We develop a program to perform a principal component analysis of flow fluctuations using simulations of nuclear collisions produced by the PYTHIA/Angantyr event generator. We consider both p+p and p+Pb collision events and study the leading and subleading modes of the second flow harmonic. LÄS MER

  7. 5. Trigger Algorithms and Monte Carlo Event Generation for Dijet Searches in ATLAS and Beyond

    Master-uppsats, Lunds universitet/Fysiska institutionen; Lunds universitet/Partikel- och kärnfysik

    Författare :Sebastian Murk; [2017]
    Nyckelord :Physics and Astronomy;

    Sammanfattning : So far, the Standard Model (SM) has been very successful in describing non-gravitational interactions of fundamental particles. However, many of its theoretical and experimental shortcomings remain unresolved. LÄS MER