Sökning: "Sigrid Carstairs"
Hittade 3 uppsatser innehållade orden Sigrid Carstairs.
1. Från motvind till medvind: Hur införandet av en socioekonomisk konsekvensbeskrivning kan öka den kommunala acceptansen för vindkraft i Sverige.Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning
Sammanfattning : Due to climate change, the transition to renewable energy systems has become increasingly urgent, and wind power has been identified as a significant facilitator in the transition of Swedens energy system. However, the rapid development of wind power has resulted in increased levels of local resistance, where the socioeconomic consequences on local communities have been highlighted by politicians, municipalities, and other stakeholders. LÄS MER
2. Ch-Ch-Ch-Changes: Turn and face the strange - Struggles of identity work in organisational changeMagister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : In today’s fast moving business environment, organisational change is considered a key requisite to remain competitive, however, organisational change can be a double-edged sword as it can create difficulties for individuals in their identity work carried out in the organisation. Moreover, how individuals conduct their identity work in an organisation can amongst other factors be affected by discourse. LÄS MER
3. PROVOCATIVE MARKETING : A study in how provocative marketing from profit-seeking companies is perceived by users’ in a social media contextKandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)
Sammanfattning : The everlasting noise in today's marketing landscape has given rise to provocative marketing, which has become a frequently applied technique by marketers in an attempt to attract individuals’ attention. Provocative marketing can be defined as a deliberate appeal within the content of a marketing message, expected to shock its audience, since it is signified with values, norms or taboos that are not generally challenged in marketing because of its equivocalness and distinctiveness. LÄS MER