Sökning: "Sigrid Com"
Hittade 1 uppsats innehållade orden Sigrid Com.
1. "Man får det man betalar för helt enkelt": En studie kring konsumenters meningsskapande av Lidls image ur ett socialkonstruktionistiskt perspektiv
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Organizations are increasingly using communicative strategies to try influencing consumers to create a positive image around them. However, the image is an im-material concept in the mind of the consumer, which can create problems for or-ganizations since it is not possible to predict the image that will be assign to them. LÄS MER
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