Sökning: "Sigrid Falck"

Hittade 1 uppsats innehållade orden Sigrid Falck.

1. 1. "Man får det man betalar för helt enkelt": En studie kring konsumenters meningsskapande av Lidls image ur ett socialkonstruktionistiskt perspektiv

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Sigrid Falck; Katja Nordman; [2015]
   Nyckelord :image; store image; meaning making; sense making; Lidl; social constructionism; consumer; retail; Social Sciences;

   Sammanfattning : Organizations are increasingly using communicative strategies to try influencing consumers to create a positive image around them. However, the image is an im-material concept in the mind of the consumer, which can create problems for or-ganizations since it is not possible to predict the image that will be assign to them. LÄS MER