Sökning: "Silva Brand"
Visar resultat 1 - 5 av 10 uppsatser innehållade orden Silva Brand.
1. Så skapas kundlojalitet : Hur fastighetsmäklarföretag arbetar för att uppnå kundlojalitet
Kandidat-uppsats, Högskolan i Gävle/FöretagsekonomiSammanfattning : Titel: Så skapas kundlojalitet: Hur fastighetsmäklarföretag arbetar för att uppnå kundlojalitet Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Lucas Håkansson och Emilio Silva Aresti Handledare: Lars-Johan Åge Datum: 2022- maj Syfte: Syftet med denna kvalitativa studie är att skapa en djupare förståelse för hur fastighetsmäklarföretag i Uppsala arbetar för att skapa kundlojalitet genom de tre begreppen kundnöjdhet, varumärkestillit och varumärkesuppfattning. Metod: Denna studie har använt sig utav en kvalitativ metod där fem kontorschefer hos fastighetsmäklarföretag i Uppsala har intervjuats. LÄS MER
2. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Purpose: As marketing campaigns are using social media influencers (SMI) more and more, this thesis examines if the psychological underpinnings in the follower-leader dynamic in cults of personality (CoP) can help explain the behaviour of those who follow SMIs and if this leads to better marketing performance. Method: This report utilizes a quantitative, survey-based approach to test a wide spectrum of social media users. LÄS MER
3. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Purpose: As marketing campaigns are using social media influencers (SMI) more and more, this thesis examines if the psychological underpinnings in the follower-leader dynamic in cults of personality (CoP) can help explain the behaviour of those who follow SMIs and if this leads to better marketing performance. Method: This report utilizes a quantitative, survey-based approach to test a wide spectrum of social media users. LÄS MER
4. Seven Different Countries, Seven Different Festivals, One Brand : A Global Music Festival’s Adaptiveness and Globalness
Kandidat-uppsats,Sammanfattning : Background: Globalization and localization are constantly clashing, collapsing, and transforming one another, and many studies have investigated how various global companies deal with the balance in between these two opposite strategies. However, little does research reveal about how music festivals adapt and operate using globalization or localization in the global market. LÄS MER
5. "Woke-Washing" a Brand : An Analysis of Socially Progressive Marketing by Nike on Twitter and the User Response to it
Magister-uppsats, Uppsala universitet/Institutionen för ABMSammanfattning : This study examines two marketing campaigns on the social media platform Twitter by the brand Nike, with the campaigns involving American football player Colin Kaepernick and tennis player Serena Williams respectively. The study specifically explores how Nike utilizes socially and politically progressive values in these marketing campaigns and how users then respond to it on Twitter, with the source material consisting of four Twitter-posts, two by Nike and one each by the two athletes involved, as well as the replies by other Twitter-users to those posts. LÄS MER