Sökning: "Silva Brand"
Hittade 4 uppsatser innehållade orden Silva Brand.
- Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : Title: "Influencer Marketing - Superficial Inspiriation or Something Deeper?" - A qualitative research about the relationship between fashion influencers and their followers from a Consumer Culture Perspective Seminar date: 2018-01-11 Course: FEKH29, Business Administration: Bachelor Degree Project In Marketing Undergraduate Level, 15 Credits Authors: Michelle Da Silva Pereira, Eric Larsson, Oscar Molin Advisor: Jon Bertilsson Key words: Influencer, Follower, Consumer Culture Theory, Brand Relationship, Fashion Purpose: The purpose of this study is to create a better understanding of followers' view of their relationship to fashion influencers and what kind of motives that underlie their reasons to follow, from a Consumer Culture Perspective. Methodology: A qualitative study has been conducted based on semi-structured interviews. LÄS MER
- Magister-uppsats, Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER); Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)
Sammanfattning : Chinese companies have been an important issue in the world economy development, since China belongs to the group of emerging countries that had been gaining prominence in the last years. To gain market, ranges of companies are going abroad, aiming to develop their brands internationally. LÄS MER
3. Better products, better world, better image : A Study on the Interaction of Corporate Social Responsibility, New Product Development and Brand Image in the B2B SectorMaster-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU
Sammanfattning : Title: Better products, better world, better image: A study on the interaction of corporate social responsibility, new product development and brand image in the B2B sector Authors: Soraya Lima Silva & Noora Irina Miettinen Course: Marketing master programme final thesis, 30 ECTS, spring semester 2012,LinnaeusUniversity Keywords: Corporate social responsibility, sustainability, new product development, innovation, B2B brand image, B2B brand perception Purpose: Investigating how customer’s perception of brand image is affected by corporate social responsibility (CSR) and new product development (NPD) in the business-to-business (B2B) sector in the telecommunication and chemical industries. Method: Mixed methods research, cross-sectional research design Interviews with 4 supplier companies Qualitative content analysis on documents of 40 supplier companies Questionnaire to customer companies with 99 responses Findings: CSR and NPD were usually seen as separate and detached activities. LÄS MER
- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : The purpose of the study was to investigate how well international companies have adapted to the digital revolution and find the reasons behind implementing or neglecting certain digital marketing strategies. The study also looked at the impact such strategies have on the brand. LÄS MER