Sökning: "Simon Bolin"

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  1. 1. The usage of consumer generated advertising and its effect on receivers’ attitudes. : A study based on Doritos “crash the super bowl”-contest.

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Hannes Bolin Olsson; Simon de Vries; [2015]
    Nyckelord :Consumer generated advertising; CGA; user generated content; UGC; social media marketing; attitudes;

    Sammanfattning : This study explores how consumer’s attitudes towards consumer-generated advertising (CGA) have changed over time. The study measures consumer attitude changes of the winning contributions from Doritos Crash the Super bowl between the years 2007-2014 on YouTube. LÄS MER