Sökning: "Simon Hellberg-zarders"

Hittade 2 uppsatser innehållade orden Simon Hellberg-zarders.

1. 1. Delving into the digital : A marketing investigation into determinants of app usage intention 

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Simon Hellberg-Zarders; Cécile Menard; [2018]
   Nyckelord :intention; attitude; intention to use; determinants; free apps; mobile apps; consumer behavior;

   Sammanfattning : Since the advent of the smartphone, mobile applications on these devices have increasingly gained in popularity and have become a staple in the everyday lives of people. This trend has resulted in the development of millions of applications, yet the majority of them are never downloaded or used for a variety of reasons. LÄS MER

3. 2. Arousal : and its effect on attitude extremity towards a direct service

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Simon Hellberg-Zarders; Flurina Baumann; Carmen Böhler; [2016]
   Nyckelord :arousal; attitude extremity; attitude; direct service;

   Sammanfattning : The aim of this study is to explain the effect of arousal on consumer’s attitude towards a direct service in terms of evaluation extremity. An important element within consumer behavior is the attitude that consumers have towards products and services. LÄS MER