Sökning: "Simon Liljehammar"

Hittade 1 uppsats innehållade orden Simon Liljehammar.

  1. 1. Sponsorship : Is it a double-edged sword?

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Simon Liljehammar; Kristoffer Nilsson Kampitsch; [2012]
    Nyckelord :sport sponsorship; social identity; in-group; out-group; identification and commitment to a sport team;

    Sammanfattning : Today, sponsorship is an integrated communication tool used for the achievement of commercial objectives. As the marketing environment changes sport sponsorship has evolved into one of the fastest growing marketing sectors. LÄS MER