Sökning: "Simon Markusson"

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  1. 1. Sport sponsorship : A multiple case study in Sweden

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Niclas Åkerström; Roger Blomqvist; Simon Markusson; [2012]
    Nyckelord :Sport sponsorship; Brand objectives; Brand strategy; Idrottsponsring; varumärkesmål; varumärkesstrategi;

    Sammanfattning : The last decades sport sponsorship has grown into a massive industry. This has given marketers unique opportunities and challenges to develop their brand strategy in order to stay competitive. Although the increasing research made within sport sponsorship, marketing researchers is just in the beginning of understanding the full effects of it. LÄS MER