Sökning: "Simon von Pongracz"

Hittade 1 uppsats innehållade orden Simon von Pongracz.

  1. 1. AUGMENTING THE REALITY : Can AR Technology Entice Consumer Engagement? A Quantitative Study

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :André Hellgren; Simon von Pongracz; [2019]
    Nyckelord :Augmented reality; consumer engagement; Technology Acceptance Model; Hype Cycle; perceived usefulness;

    Sammanfattning : Today, advances in the technological sector spurs invention toward new heights. What can be achieved today was just decades ago science fiction. Recent years, augmented reality has emerged which is explained by Kipper & Rampolla (2012, p. 1) as a technology that combines the real world with virtual objects which creates a supplement to reality. LÄS MER