Sökning: "Simone Färdow"

Hittade 1 uppsats innehållade orden Simone Färdow.

  1. 1. Adoption intention towards e-kronan - An exploratory mixed-methods study of the Swedish public

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Herman Ohlsson; Simone Färdow; [2019]
    Nyckelord :CBDC; e-kronan; Adoption intention; TPB; TAM;

    Sammanfattning : Sweden is quickly heading towards becoming the first-ever cashless society. Partially fuelled by a payment market evolving at a staggering rate, along with shifted consumer trends towards newly introduced digital service suppliers Swish, iZettle and Klarna to name a few (Berg, 2017). LÄS MER