Sökning: "Simone Masog"

Hittade 1 uppsats innehållade orden Simone Masog.

  1. 1. Social Media Driven Value Creation in a Corporate and Academic Learning Context - "An Explorative Study"

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Simone Masog; [2011]
    Nyckelord :Social Media; Value Creation; Training; Learning; Technology Acceptance;

    Sammanfattning : This Master thesis aims to enhance the understanding of how value can be created using social media in corporate and academic learning situations. Based on the value creation theory by Normann & Ramírez network related, offering related and macro- level related factors are identified in a qualitative, deductive approach. LÄS MER