Sökning: "Sinem Temiz"

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  1. 1. Adaptation of International Business Marketing Strategy Between Emerging Markets : Case of CCI in Turkey and Kazahkstan

    Magister-uppsats, Handelshögskolan BBS

    Författare :Tatsiana Yaroshyk; Sinem Temiz; [2008]
    Nyckelord :International business marketing strategy; Adaptation; External environmental factors; CCI; Emerging markets; Kazakhstan; Turkey;

    Sammanfattning : The purpose of this thesis is to investigate how a multi-national company can adapt its business marketing strategy to emerging markets. The research approach of the thesis was a case study of CCI in Turkey and Kazakhstan to see how the company can adapt it international business marketing strategy to conditions of local market. LÄS MER