Sökning: "Sinin Tabassum"
Hittade 1 uppsats innehållade orden Sinin Tabassum.
1. Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention
Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. LÄS MER
Resultatsidor:
1