Sökning: "Sirikarn Suphawanichleela"

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  1. 1. Crafting the virtual self: A netnographic study of artisan chocolate consumption practices on Instagram

    Master-uppsats, Lunds universitet/Institutionen för service management och tjänstevetenskap

    Författare :Sirikarn Suphawanichleela; [2017]
    Nyckelord :Social Sciences;

    Sammanfattning : This thesis addresses the lack of consideration of Instagram as an online brand community. The aim is to explore consumption activities and motives regarding the artisan food brand on Instagram. LÄS MER