Sökning: "Siurblyté Vilda"

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  1. 1. Growth hacking as a methodologyfor user retention in the entrepreneurial venture: A case study

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Siurblyté Vilda; [2018]
    Nyckelord :Growth hacking; user retention; growth; growth strategy; start-up development; entrepreneurship;

    Sammanfattning : Even though growth hacking is a new concept, it has become a buzz-word among entrepreneurs and start-ups. Various startups that have achieved extensive growth, such as Dropbox, Uber, Airbnb, have been sharing their success stories. However, to date, the focus of this concept was more on the practicalities instead of the theoretical research. LÄS MER