Sökning: "Small-to-Medium-Sized Enterprises"

Visar resultat 1 - 5 av 36 uppsatser innehållade orden Small-to-Medium-Sized Enterprises.

1. 1. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Kalle Gunnarsson; Niels Mignot; [2023]
   Nyckelord :Digital Product Passport; DPP; Traceability; Furniture Industry; Sustainability; Blockchain Technology; Digitalt Produktpass; DPP; Spårbarhet; Möbelindustrin; Hållbarhet; Blockkedjeteknik;

   Sammanfattning : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. LÄS MER

3. 2. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
   Nyckelord :Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

   Sammanfattning : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. LÄS MER

4. 3. Exploring Science-Based Targets: Initial Insights from Small and Medium-Sized Enterprises

   Kandidat-uppsats, Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

   Författare :Charlie Lindén; [2023]
   Nyckelord :SBT; Science Based Targets; SMEs; Companies; Enterprises; GHG; Greenhouse Gas; Emissions; Environmental Science; green transition; climate change; carbon dioxide; CO2; 2050; employees; responsibility; Scope; scope 3; supply chain; värdekedjor; företag; växthusutsläpp; växthusgaser; utsläppsredovisning; miljövetenskap; Earth and Environmental Sciences;

   Sammanfattning : With climate change resulting from a history of uncontrolled greenhouse gas emissions, all parts of society now need to take action - maybe most importantly the private sector. Since 2015 the Science Based Targets (SBT) initiative has committed over 5000 companies worldwide to heavily reduce their total emissions at a pace that scientists deem necessary for average global temperature rise to stay below 2℃. LÄS MER

5. 4. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Alice Lindqvist; Matilda Bodell; [2023]
   Nyckelord :SME; B2B marketing; Social media; Business performance; Lead generation;

   Sammanfattning : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. LÄS MER

7. 5. Verksamhetsstyrning i ägarledda bolag som genomgår en förändring : En kvalitativ studie av erfarenheter och perspektiv på hur verksamhetsstyrning förändras vid ett skifte av vd inom små till medelstora bolag.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Nora Fernholm; Filippa Lundmark; [2023]
   Nyckelord :chief executive officer; CEO turnover; change of CEO; external CEO; owner-led governance; corporate governance; owners; board of directors; agency theory; stewardship theory; co-ownership; cooperatives; modern goal-oriented management; traditional goal- oriented management; small to medium-sized enterprises; growth stage and change.; vice direktör; Ceo turnover; skifte av vd; extern vd; ägarlett styre; verksamhetsstyrning; ägare; styrelse; agentteorin; stewardshipteorin; delägarskap; kooperativ; modern målstyrning; traditionell målstyrning; små till medelstora bolag; tillväxtfas och förändring.;

   Sammanfattning : Bakgrund och problemdiskussion: Inom organisationer är vd:n ett hett och debatterat samtalsämne när det kommer till verksamhetsstyrning. Inom små till medelstora verksamheter är det inte ovanligt att ägaren är både ägare och vd för verksamheten, vilket betecknas som ett ägarlett företag. LÄS MER