Sökning: "Smartphone business"

Visar resultat 6 - 10 av 58 uppsatser innehållade orden Smartphone business.

1. 6. The affect of eWOM on brand image and purchase intention : A study on the smartphone industry in Sweden

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Erdenebulgan Jargalsaikhan; Mohammed Battha; [2021]
   Nyckelord :Electronic word of mouth eWOM ; word of mouth WOM ; brand image; smartphone;

   Sammanfattning : Date: 3 June 2021 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Battha Mohammed Jargalsaikhan Erdenebulgan                     (93/06/10)               (99/12/14) Title: The affect of eWOM on the brand image and purchase intention Tutor: David Freund Keywords: Electronic word of mouth (eWOM), word of mouth (WOM), brand image, smartphone Research question: Does eWOM affect a brand image? Purpose: The purpose of this research study is to determine eWOM affects on brand image concerning smartphone industries in Sweden Method: To fulfill the purpose of the research study used quantitative method. The quantitative method is used by applying questionnaires to collect the empirical data to answer the research question. LÄS MER

3. 7. Factors Affecting Consumers’ Purchase Intention towards Smartphone of The Chinese Brands

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Yi Wei; Jiaying Zhu; [2020]
   Nyckelord :Country-of-origin; Perceived brand quality; Chinese brands; Subjective knowledge; Price sensitivity;

   Sammanfattning : Abstract Date: 2020/06/09 Level: Master Thesis in Business Administration, 15 credits. Institution: School of Business, Society and Engineering, Mälardalen University. LÄS MER

4. 8. Shared Smartphones – a Tool for Power or Empowerment? : A qualitative study about female microenterprises in Ghana

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Siri Klintberg; Sevana Melkon; [2020]
   Nyckelord :Female microenterprises; Smartphones; Digital Divide; Feminist Standpoint; Social relations;

   Sammanfattning : Aim – The paper aims to acknowledge female microentrepreneurs' situation, using a feminist perspective, by identifying affecting aspects and factors when relying on borrowing a smartphone in order to run their business. Further, the study will have the United Nations Sustainable Development Goals number 8. LÄS MER

5. 9. Digital Banking in Italy - The case of a fractioned and cash-centric financial environment: Tinaba Case Study

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Författare :Azra Hadziabdic; Carlo Edward Morandi; [2019]
   Nyckelord :Banking; Business model; Fintech; Payments; Personal Finance;

   Sammanfattning : Fintech is a relatively new term and it describes a series of financial products, usually available via smartphone Apps, that became widespread and accepted by the general public in the 2010s. Nowadays, almost a day does not go by without a news headline regarding Fintech, may that be for through-the-roof fundraising rounds or money laundering scandals. LÄS MER

7. 10. Microtransactions and lotteries in video-games

   Kandidat-uppsats,

   Författare :Simon Barkman; Marcus Mattsson; [2019]
   Nyckelord :Microtransactions; Hedonic-motivation systems adoption model; HMSAM; Hedonic motivations; Cognitive absorption; Loot boxes; Freemium; Virtual goods;

   Sammanfattning : Microtransactions are part of a business model used almost extensively in the video-gaming industry where developers offer virtual goods or features via micropayments. The concept is relatively new and still unknown to many but deeply rooted in modern video-game developers’ business strategies. LÄS MER