Sökning: "Social Media Engagement Cycle"

Hittade 3 uppsatser innehållade orden Social Media Engagement Cycle.

  1. 1. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Paul Edlund; Axel Holmner Härgestam; [2020]
    Nyckelord :CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

    Sammanfattning : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. LÄS MER

  3. 2. Audience Agency Through Twitter: A Case Study of the Rohingya Crisis 2017

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Laura Brandén; [2018]
    Nyckelord :Rohingya; Audience; Agency; Social Media; Audience Research; Journalism; Twitter;

    Sammanfattning : Within the last two decades, social media has grown to becoming an integrated part of everyday life and along with it profound changes to how audiences can interact with news. Prior to web 2.0, audiences had limited selections when consuming news through their medium of choice and little possibility to interact with news organisations directly. LÄS MER

  4. 3. The Role of Social Media for Customer Engagement

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Roberta Gibello Ribatto; [2011]
    Nyckelord :Customer Engagement; Social Media; Evangelization; Advocacy; Web 2.0; Business to Consumers; Word Of Mouth; Customer Experience; Social Media Engagement Cycle; Social Media Marketing;

    Sammanfattning : Nowadays the market is becoming increasingly competitive. Consumers have a wide variety of choices and make their decisions based on the recommendations of other peers, which they consider more trustable compared to traditional advertisements. In such a scenario customer engagement is becoming the most important challenge for businesses. LÄS MER