Sökning: "Social Media Entrepreneurship"

Visar resultat 1 - 5 av 51 uppsatser innehållade orden Social Media Entrepreneurship.

1. 1. REVOLVERMAN ELLER BOLAGETS MAMMA? En kritisk diskursanalys av framställningen av kvinnliga och manliga entreprenörer i Dagens Industri

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Lisa Johannesen; [2024-03-04]
   Nyckelord :Diskurser; medier; affärstidning; Sverige; entreprenörskap; könsstereotyper;

   Sammanfattning : Equality in the news media has been a topic of discussion in a variety of contexts and with different aspects throughout history. We continue to ask ourselves what the definition of equality is and when a country can be defined as an equal society. LÄS MER

3. 2. Using Social Media and Personality Predictions to Anticipate Startup Success

   Master-uppsats, Lunds universitet/Matematisk statistik

   Författare :Daniel Stenson; [2023]
   Nyckelord :Machine Learning; Startup Success Predictions; Founder Personalities; Natural Language Processing; Social Media Analysis; Big 5 Personality Framework; Feed-forward Neural Network; XGBoost.; Mathematics and Statistics;

   Sammanfattning : This thesis explores the potential of integrating predicted founder personalities, based on the Big 5 Personality Framework, into Machine Learning (ML) models to enhance the accuracy of early-stage startup success predictions. Leveraging Natural Language Processing (NLP) techniques, we extracted personality insights from founders' tweets, focusing on US startups funded between 2013 and 2015. LÄS MER

4. 3. Global Impact Investors’ Assessment of Early-Stage Social Ventures Through Digital Signals

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ayesha Khalid; Dian Anindya Pramudito; [2023]
   Nyckelord :Impact Investing; Impact Investor; Social Venture; Social Entrepreneurship; Investment Decision Making; Digital Signalling; Early Stage Venture; Business and Economics;

   Sammanfattning : Over the past decades, social impact investment has become popular because of its potential to solve pertinent world problems by financing social enterprises. This study focuses on assessing the influence of digital signals towards impact investors’ decision-making process when evaluating early-stage social ventures using digital media, by conducting exploratory qualitative research (semi-structured interviews) with 14 global impact investors (equity) who are investing in social ventures from pre-seed to series A stage. LÄS MER

5. 4. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

   Master-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Vida Gustavsson Ramnebrink; [2023]
   Nyckelord : internationalization SME-companies social media “digitalization” “relations”;

   Sammanfattning : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. LÄS MER

7. 5. Beyond the Screen - Unveiling the Impact of Female Social Media Entrepreneurs as Role Models who Encourage Entrepreneurial Aspiration

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Madelon Blokdijk; Annika Elmberg; [2023]
   Nyckelord :Entrepreneurial Role Models; Entrepreneurial Aspiration; Female Entrepreneurship; Social Media Entrepreneurship.; Business and Economics;

   Sammanfattning : This thesis explores the impact of female social media entrepreneurs (SMEs) on the entrepreneurial aspirations of young female adults. Using a qualitative research approach, the study employs an exploratory, abductive research design and semi-structured interviews to gain a deeper understanding of how social media entrepreneurs encourage entrepreneurial aspirations of young female adults. LÄS MER