Sökning: "Social Media Marketing Strategy"

Visar resultat 1 - 5 av 383 uppsatser innehållade orden Social Media Marketing Strategy.

1. 1. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Clara Nicklasson; [2024-03-04]
   Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

   Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

3. 2. Viral Attraction: Incongruency in Job Adverts on Social Media

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sofia Zetterberg; Joel Söderholm; [2024]
   Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

4. 3. ”Shame of missing out”, det nya FOMO : En kvalitativ intervjustudie om hur känslor hos unga kvinnor upplevs när influencers uppmanar till konsumtion på Instagram.

   Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Alice Klevfors; Nilsson Isabell; [2024]
   Nyckelord :Impulsive consumption; FOMO; SOMO; influencer marketing; relationship building; Instagram; emotions; qualitative interview study; thematic analysis; young women; Sweden; Impulsiv konsumtion; FOMO; SOMO; influencer marketing; relationsskapande; Instagram; känslor; kvalitativ intervjustudie; tematisk analys; unga kvinnor; Sverige;

   Sammanfattning : With the increasing trust and power of influencers on social media, more research and information are needed on how influencers affect the emotions of their followers. The climate that exists on social media today contributes to calls for unsustainable consumption, which is something that influencers in particular contribute to. LÄS MER

5. 4. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Najda Gvozden; Lovisa Zetterlind; [2023]
   Nyckelord :cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

   Sammanfattning : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. LÄS MER

7. 5. Inverkan influencer marketing & word-of-mouth har på konsumentens köpbeslut i relation till tillit. : En kvantitativ studie riktad på konsumenters tillit till influencers och sin omgivning.

   Kandidat-uppsats, Högskolan i Halmstad

   Författare :Evelina Lind; Ida Fransson; [2023]
   Nyckelord :Influencer marketing; word-of-mouth; tillit; konsumenters köpbeslut; sociala medier;

   Sammanfattning : Title – The influence influencer marketing and word-of-mouth have on the consumer's purchase decision in relation to trust: A quantitative study focused on consumer ́s trust in influencers and their surroundings Level – Candidate thesis, 15 hp Author – Ida Fransson & Evelina Lind Advisor – Afshin Afsharipour Examiner – Svante AnderssonTerm – Spring term 2023 Purpose - The purpose of this study is to examine consumers' buying decision based on the extent to which they rely on influencer marketing and the influence word-of-mouth can have in relation to trust.Design/methodology/approach - This study is based on selected articles that are adapted to the chosen topic that this paper addresses. LÄS MER