Sökning: "Social Media Marketing"

Visar resultat 16 - 20 av 1615 uppsatser innehållade orden Social Media Marketing.

1. 16. Influencer marketing inom hudvårdsbranschen : En kvantitativ studie om konsumenters attityd och köpintention

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Mikaela Isacson; Danayit Yibrah; [2024]
   Nyckelord :Social media; Influencer marketing; Attitude; Purchase intention; Interaction; Trust.; Sociala medier; Influencer marketing; Attityd; Köpintention; Interaktion; Förtroende.;

   Sammanfattning : Datum:   2024-01-04 Nivå:    Kandidatuppsats i företagsekonomi, 15 hp Akademi:   Akademin för Ekonomi, Samhälle och Teknik, Mälardalens  Universitet.  Författare:   Danayit Yibrah   &   Mikaela Isacson                     (00/12/10)                 (99/02/26) Titel:    Influencer marketing inom hudvårdsbranschen Handledare:   Pejvak Oghazi Nyckelord:   Sociala medier, Influencer marketing, Attityd, Köpintention,  Interaktion, Förtroende. LÄS MER

3. 17. Dålig PR är bra PR. En kvalitativ intervjustudie om trovärdighet och förtroende för Public Relations

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Michaela Matsson Amneteg; [2023-11-17]
   Nyckelord :Public Relations; PR; trovärdighet; förtroende;

   Sammanfattning : Executive summary PR, short for public relations, has become a word associated with manipulation, propaganda and often characterized by low trust and low credibility according to research. Associating PR with lies or tricks is perceived to be a pattern, simultaneously PR practitioners are portrayed in popular culture as glamorous and social individuals. LÄS MER

4. 18. Scrollande hjärnor, kalkylerade annonser: en studie om konsumenters attityder till algoritmisk marknadsföring i sociala medier och dess bakomliggande faktorer

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Arvid Barregren; Louise Bergendahl; [2023-11-07]
   Nyckelord :algorithms; digital marketing; social media; TAM; attitudes; knowledge; relevance; integrity; trust;

   Sammanfattning : Existing literature argues that with the commercialisation of the Internet, marketing has moved from a physical activity to a fluid and digital one. Over time, social media has become a central and important channel for reaching consumers, which has fundamentally changed the way marketing is conducted today. LÄS MER

5. 19. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Hanna Halilovic; [2023-07-03]
   Nyckelord :Cancel culture; Fashion industry; Influencer marketing; Social media; Identity creation; Brand community; Consumer community; Brand co-creation;

   Sammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER

7. 20. Peers, Privacy & Pleasure: A mapping of how social norms influence consumers in their diffusion of a social media application with privacy implications, the case of TikTok

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Axel Fohlin; Carl Klittmar; [2023-07-03]
   Nyckelord :Social Norms; Injunctive Norms; Descriptive Norms; Personal Norms; Privacy Implication; Privacy Concern; Privacy Risk; Diffusion of Innovation; TikTok;

   Sammanfattning : TikTok, the social media network where users can post and share user created content with one another, has fallen under examination of governments across the globe due to rising distress in regards to the privacy implications that the app may have. Understanding how TikTok reached such success even with an apparent privacy implication calls for a mapping of the social norms (Injunctive, Descriptive, Personal) and how they shaped consumer perceptions. LÄS MER