Sökning: "Social Media Strategy"
Visar resultat 6 - 10 av 732 uppsatser innehållade orden Social Media Strategy.
6. STRATEGISKA OFFER : En kvalitativ intervjustudie om svenska riksdagsledamöters roll i dragkampen mellan medielogik och politisk logik på sociala medier
Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : Social media has contributed to a democratization of public discourse. The down side is that it also means a dependency of social media where the logic of different platforms governs the public discourse. LÄS MER
7. BETWEEN ABORTION TOURISM AND TRANSNATIONAL ABORTION ACTIVISM The impact of Polish abortion legislation on the CEE region
Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionenSammanfattning : This master’s thesis examines the implications of current abortion legislation in Poland on civil society in neighbouring countries, particularly in Central and Eastern Europe (CEE), namely the Czech and Slovak Republic. Poland recently passed a strict abortion law that has led to widespread protests and transnational activism. LÄS MER
8. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER
9. Far-Right Politicians, Alternative media & Twitter. A explanatory study on far-right politicians use of alternative media
Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionenSammanfattning : As alternative media and its dangers have become increasingly established in the last few years and got to the forefront of Swedish politics because of the planned murder of Sweden politician Annie Lööf, this study aims to look into if far-right politicians use alternative media in order to spread their message using the research question: Do politicians of the Swedish Democrats spread more alternative media on their social media accounts than politicians of the mainstream conservative Moderates? The result of this research question was a positive causality where Sweden democrats to a statistically significant degree do post more links to alternative media than moderates politicians meaning they most certainly do. The most interesting thing about this study may be that politicians with a higher position within the party, and thus should be most in the know with the potentially damaging aspects of alternative media, post the most. LÄS MER
10. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. LÄS MER
