Sökning: "Social Media or Social Networking Media"

Visar resultat 1 - 5 av 83 uppsatser innehållade orden Social Media or Social Networking Media.

1. 1. ”DET KAN TILL OCH MED FÖRSTÖRA LIV”. En kritisk diskursanalys om nyhetsmediernas framställning av sociala medier-kunnighet i samband med skvallerkonton

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Mikaela Pijpers; [2024-03-11]
   Nyckelord :Mediekunnighet; sociala medier-kunnighet; social media literacy; mediediskurs; skvallerkonto;

   Sammanfattning : This study deals with social media literacy by examining how media discuss the so-called rumor accounts on popular networking sites. This topic is relevant since this phenomenon first gained a lot of media attention back in 2012, with “Instagram-upploppen” making major headlines. LÄS MER

3. 2. Algorithms in feed-based SNS and their influence on digital platform User Habits : A quantitative study of the link between algorithms in feed-based SNS and user habits amongst high-school and university students in Sweden

   Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

   Författare :Viktor Brindmark; Gustav Wickström; [2023]
   Nyckelord :Social networking sites SNS ; Algorithms in SNS; Social media algorithms; Social Media user habits; Feed-based social media;

   Sammanfattning : This research intended to investigate how the arising SNS component of algorithms acts as a mediator for affecting SNS user habits amongst high school and university students in Sweden. The testing of this specific correlation was realized by first investigating previous research regarding algorithms, various components of user habits, and the complementary component of algorithm awareness separately. LÄS MER

4. 3. Micro-interactions affecting our mega minds; Designing to reduce procrastination behavior using mindful design

   Master-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

   Författare :Moa Gottschalk; [2023]
   Nyckelord :social media platforms; SMP; micro-interactions; procrastination; self-control; mindful design;

   Sammanfattning : Social media platforms (SMP) are a continually growing field with several implications for the social structures of society. SMPs are web-based platforms on which users connect with other individuals and organizations which enables social connections and social bonding. LÄS MER

5. 4. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Araitz Claramunt Oregi; [2023]
   Nyckelord :LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Sammanfattning : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. LÄS MER

7. 5. Static or Dynamic: An experimental study : The Impact of animation principles on user engagement on LinkedIn

   Kandidat-uppsats, Jönköping University/Tekniska Högskolan

   Författare :Stina Freid; Alexandra Gredeus Ampuero; [2023]
   Nyckelord :Engagement; Motion Graphics; 12 Basic Animation Principles; Digital Marketing; LinkedIn; Social Networking Sites; Organic Posts; Nudges; Dynamic Posts; and Static Posts;

   Sammanfattning : Engagement. This has become a key concept in the field of marketing. The concept of "engagement" is utilized to describe the way users instantly engage with brands using clicks, reactions, comments, and sharing. Brands and advertisers utilize media platforms to increase brand awareness and create customer-engaging content. LÄS MER