Sökning: "Social media marketing activities"

Visar resultat 1 - 5 av 135 uppsatser innehållade orden Social media marketing activities.

  1. 1. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
    Nyckelord :Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

    Sammanfattning : MSc in Logistics and Transport Management.... LÄS MER

  2. 2. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.

    Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013); Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Sarah Ljungberg; Mathilda Nilsson; [2021]
    Nyckelord :Influencer; covid-19; Instagram; trust; activity; gender; age; Influencer; covid-19; Instagram; förtroende; aktivitet; kön; ålder;

    Sammanfattning : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. LÄS MER

  3. 3. Covid-19 inverkan på marknadsföring : En fallstudie om hur Nordic Wellness och Studio Aktiverum har anpassat sin marknadsmix för att ta socialt ansvar

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet; Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Lindström Clara; Sallander Persson Tindra; [2021]
    Nyckelord :covid-19; marknadsföring; marketing mix; social media marketing; csr;

    Sammanfattning : There is no doubt that Covid-19 has affected the world on several different levels. However, it is less clear how the wellness industry has had to adapt to the Government's and the Public Health Agency's recommendations and restrictions. LÄS MER

  4. 4. LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media

    Magister-uppsats, Mälardalens högskola/Industriell ekonomi och organisation; Mälardalens högskola/Industriell ekonomi och organisation

    Författare :Shadi Botros; Yacoub Said; [2021]
    Nyckelord :Luxury brands; Social media marketing activities; Brand perceptions; Brand awareness; Purchase intention.;

    Sammanfattning : Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros, Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social media marketing can have an effect on luxuries brands perception in consumers mind and if social media can influence consumers purchase intention. LÄS MER

  5. 5. The effect of social media marketing activities on brand image and brand loyalty : A quantitative study within the sportswear industry

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Frida Johansson; Miranda Hiltula; [2021]
    Nyckelord :Customer Based Brand Equity; Social Media Marketing Activities; Brand Image; Brand Loyalty;

    Sammanfattning : Purpose: The purpose of this thesis is to gain further understanding of how social mediamarketing activities can affect a firm's brand loyalty and brand image. The study was conductedwithin the sportswear industry. LÄS MER