Sökning: "Social media marketing activities"
Visar resultat 6 - 10 av 182 uppsatser innehållade orden Social media marketing activities.
6. THE ROLE OF SOCIAL MEDIA FASHION INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer
Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER
7. "Det är ju inte helt lätt eftersom vi är vuxna." : Interaktion och marknadsföring till ungdomar på svenska folkbibliotek
Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)Sammanfattning : The purpose of this paper is to examine the strategies used by library personell to motivate young people between the ages of thirteen and seventeen to visit the library or otherwise make use of its services. This question is answered through empiric material in the form of semi-structured interviews with librarians at five different libraries in southern Sweden. LÄS MER
8. Finfluencers och Gen Z : En kvalitativ studie av hur finfluencers kan påverka den digitala generationens investeringsbeslut
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : I takt med att internet växer sig större och större blir influencers en del av vardagen för många unga och de inriktar sig på många olika områden. Syftet med denna studie var att undersöka hur Gen Z upplever att deras investeringsbeslut kan bli påverkade av finansiella influencers, även kallat finfluencers. LÄS MER
9. Get in the Game : A study on social media marketing activities to achieve market access and enhance mainstream adoption of blockchain gaming
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : Gaming is booming, and over the past few years, blockchain games have found their way into this market. These games operate in a highly competitive environment, where marketing is vitally important for their success. LÄS MER
10. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. LÄS MER