Sökning: "Social media marketing"

Visar resultat 1 - 5 av 1276 uppsatser innehållade orden Social media marketing.

  1. 1. Planering för hållbar utveckling av naturturismdestinationer - En kvalitativ studie av hållbarhetsperspektiv och intressekonflikter

    Kandidat-uppsats, Göteborgs universitet / Institutionen för ekonomi och samhälle

    Författare :Camilla Strandberg; [2021-09-15]
    Nyckelord :Hållbarhetsperspektiv; intressekonflikter; landsbygdsutveckling; naturturismdestinationer; naturskydd; strandskydd; naturturism; turism; platsmarknadsföring;

    Sammanfattning : Within the government initiative for Sustainable nature and ecotourism in rural areas, a number of projects were implemented which included Visit Sweden's marketing campaign The 72 Hour Cabin. The campaign took place in 2017 on an placeless island that was chosen based on the fact that it was located privately. LÄS MER

  2. 2. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sophie Längvik; Emma Wallander; [2021-07-09]
    Nyckelord :Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Sammanfattning : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. LÄS MER

  3. 3. Social media influencers’ impact on consumers’ sustainable fashion consumption: A qualitative study on post-millennial consumers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Lidgren; Mikaela Major; [2021-07-02]
    Nyckelord :Sustainable consumption; Sustainable fashion; Influencer marketing; Social media influencer;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
    Nyckelord :Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Consumer engagement in online brand communities: A netnographic study on Gymshark's Facebook brand page

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Winny Apaza; Tasnim Jahan; [2021-06-23]
    Nyckelord :online brand communities; content creators; content characteristics; consumer engagement; influencer generated content; firm generated content; consumer generated content;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER