Sökning: "Social media"

Visar resultat 21 - 25 av 9006 uppsatser innehållade orden Social media.

1. 21. Smörja i farvattnet. En kvantitativ innehållsanalys av svensk tryckt press rapportering om oljeläckaget från haveristen Marco Polo

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Linn Costa; Ebba Rosenfeld; Ellen Thunberg; [2024-02-28]
   Nyckelord :Klimatjournalistik; Miljöjournalistik; Marco Polo; Gestaltning; Climate journalism; Environment journalism; Marco Polo; Framing;

   Sammanfattning : This bachelor thesis is aiming to explore the ways in which Swedish newspapers are framing the incident of the TT-Line ferry Marco Polo’s oil spillage in the Baltic Sea. It is also aiming to explore if there are any significant differences in the way local newspapers or national newspapers are framing the incident. LÄS MER

3. 22. The Sound of Skepticism Analyzing Climate Change Denial in Swedish Podcasts and YouTube Channels

   Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

   Författare :Victoria Vallström; [2024-02-14]
   Nyckelord :denialism; climate skepticism; social movements; countermovements; digital media; digital data; computational grounded theory; topic modeling; computational text analysis;

   Sammanfattning : This study explores Sweden's climate change denial by analyzing the spoken-word discourse of its countermovement, focusing on digital media content from Swedish parliament member Elsa Widding with an aim to provide empirical insights into the discourse of Sweden's Climate Change Countermovement (CCCM). Questions guiding this study are: What are the most prevalent topics and themes related to climate change denial and skepticism? How do they align with established categories of climate change denial, shaping the overall narrative? What mobilizing ideas and meanings are present, how are they shaped, and how do they contribute to the movement's goals? The material consists of Elsa Widding's complete audio-based "movement texts'' from 2019-2023, including YouTube content, podcasts, and appearances on Riks, totaling over 2000 minutes of audio transcribed into text via AI technology. LÄS MER

4. 23. ATT ANVÄNDA POPULÄRKULTUR SOM ROP PÅ HJÄLP: En kvalitativ studie om hur hiphop-musiken i Sverige används som identitetsskapande och verklighetsskildrande

   Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

   Författare :Emmanuel Brew; [2024-02-14]
   Nyckelord :Hip-hop; marginalization; stigmatization; Identity; criminality;

   Sammanfattning : Hip-hop music has long been an expressive medium used by individuals from marginalized areas in Sweden to address social issues and shape their identities. Through interviews with Swedish hip-hop artists and analysis of lyrics, this bachelor thesis explores the self-expression of the artists and how they express their views of society. LÄS MER

5. 24. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Moa Lind; Malin Morup; [2024-02-12]
   Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

7. 25. Messages from the deep: A reception study of Denis Villeneuve's Dune

   Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

   Författare :Sarah R. Kern; [2024-02-06]
   Nyckelord :Hegemony; Production Reception; Discourse; Dominant Negotiated Oppositional; Dune; Representation; Reception study; convergence culture; science fiction; participation culture; fandom;

   Sammanfattning : This essay uses Pierre Bourdieus habitus, symbolic capital, Social fields, Stuart Halls representation theory and Encoding/Decoding system, as well as Henry Jenkins concept of convergence culture and media convergence, to conduct a reception study of Denis Villeneuves 2021 adaption of the science fiction movie Dune. The material collected for the reception study is collected in the form of reviews and features from experts in cinema, juxtaposed against material collected from YouTube in the form of reviews, reaction videos and video essays from social groups sectioned around cinephiles and science fiction fandom. LÄS MER