Sökning: "Social shopping"

Visar resultat 1 - 5 av 337 uppsatser innehållade orden Social shopping.

  1. 1. Nackas framtid - En riskanalys för gentrifiering i samband med tunnelbanetillgänglighet

    Kandidat-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Författare :Christopher Cabak; [2024]
    Nyckelord :Gentrification risk; transport induced gentrification; urban renewal; Nacka; GIS-analysis; Social Sciences;

    Sammanfattning : The municipality of Nacka is undergoing major urban development and transformation which is part of the project [Nacka becomes a city] which includes new developments of housing, commercial property, and shopping areas aimed to make Nacka a city. The project is driven by the expansion of the Stockholm metro system which is getting extended to Nacka. LÄS MER

  3. 2. Adapting to Change: How COVID-19 Shaped Online Consumer Behavior A comparative study between the United Kingdom and Sweden aimed at analysing consumption variations in online shopping and online gambling.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Författare :Mimmi Bergström; Tuba Tezcan; [2023-07-21]
    Nyckelord :COVID-19; Restrictions; Online gambling; Online shopping; Consumption behaviour; Consumer theory; Substitution effect; Income effect; Relative price; OLS-regression;

    Sammanfattning : The purpose of this study is to investigate the impact of the COVID-19 pandemic on online shopping and online gambling, as well as the differences between Sweden and the United Kingdom. Both social isolation and online consumption habits have been significantly impacted by the pandemic. LÄS MER

  4. 3. What if…? – How AI Chatbots Could Reconfigure Grocery Shopping In-store

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hans Krugenberg; Kevin Ruf; [2023-07-03]
    Nyckelord :Digitalisation; Artificial Intelligence; Chatbots; Practice Theory; Retailing; Focus Groups;

    Sammanfattning : In the light of the rapid development of AI technology, this paper aims to explore how the integration of the novel application of an AI chatbot would reconfigure the practice of grocery shopping in brickand- mortar stores contributing to the trend of self-service. Based on a hypothetical scenario discussed in focus groups and drawing on practice theory, the study points out that, by adding this new element, the links between the elements of the practice would change, inducing a change in meaning from purely functional to more inspirational. LÄS MER

  5. 4. Transportfattigdomens betydelse för god hälsa : en litteraturstudie

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för hälsovetenskaper

    Författare :Linn Andréasson; Moa Olsson; [2023]
    Nyckelord :Transport poverty; transport accessibility; equal health; transport obstacles and transport opportunity; Transportfattigdom; transporttillgänglighet; jämlik hälsa; transporthinder och transportmöjlighet;

    Sammanfattning : Introduktion: Transportfattigdom innebär begränsningar för individer i deras förmåga och möjlighet att resa, exempelvis genom resor till och från arbete, skola, livsmedelsinköp och fritidsresor. Transportfattigdom kan förvärra livskvaliteten för utsatta grupper i samhället, särskilt under perioder av ekonomisk nedgång (Trafikanalys, 2018). LÄS MER

  7. 5. #TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.

    Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Författare :Selma Ottosson; Sara Johansson; [2023]
    Nyckelord :TikTok; consumer behaviour; advertising; attitudes; brand awareness; user-generated content; word of mouth; algorithms; influencer marketing; infeed ads; Social Sciences;

    Sammanfattning : The following bachelor thesis aims to investigate how advertising on the social media application TikTok affects attitudes, consumer behaviour and brand awareness among their users aged 18-23 in Sweden. The ambition of the study is to contribute with research on how advertising is being recieved by TikTok's users, regarding attitudes and consumer behaviour, and establishing whether it is a successful marketing method to generate brand awareness. LÄS MER