Sökning: "Social-Mediated Crisis Communication Model SMCC"
Hittade 2 uppsatser innehållade orden Social-Mediated Crisis Communication Model SMCC.
1. Crisis Communication Management: -A Case Study of Oxfam’s 2018 Credibility Crisis
Magister-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : The growth of social media has set demands on organizations to be online and interact with stakeholders, especially during a crisis. The public are no longer seen as passive receivers of marketing messages. Previous studies have shown that the need for information increases during a crisis. LÄS MER
2. A lifebuoy that supports in deep water : A qualitative case study investigating how an external actor can support an organisation in crisis
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Problem Crisis management has never been as important as it is today. Considering that criticism is being spread in a fast pace through social media, the reputation of an organisation can quickly be damaged. Several organisations however lack internal knowledge about crisis management. LÄS MER