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  1. 1. Socialt entreprenörskap som varumärkesprofilering

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Per Samuelsson; Fredrik Karlsson; [2011]
    Nyckelord :Socialt entreprenörskap Varumärke Profilering Konkurrensfördelar;

    Sammanfattning : Abstract Interest in the subject appeared from real events. We seemed to discern a trend in society. We have noted that the amount of social enterprises to a greater extent is formed in Sweden. Companies like GodEl, Postkodslotteriet and DEM Collective are typical illustrations of companies included in the category of social enterprise. LÄS MER