Sökning: "Sofia Jimenez"

Hittade 2 uppsatser innehållade orden Sofia Jimenez.

  1. 1. Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nikolai Kozhevnikov; Sofia Rosin; Daniel Castro Jimenez; [2022]
    Nyckelord :Brand Extension Strategy; Brand Overstretching; Brand Portfolio Management; Brand Authenticity; Brand Image; Business and Economics;

    Sammanfattning : Purpose: This paper aims to research how large corporations with diverse brand portfolios navigate their brand image and how they can avoid the brand overstretching issue. Design/methodology/approach: The methodology of this study implied qualitative case study analysis of three international brands imposed to the risk of brand overstretching, supported by the customer survey, as well as proposed theoretical framework based on the literature review secondary data. LÄS MER

  3. 2. (Om) Krisen Kommer! : En antropologisk studie kring krisberedskap i Sverige med fokus på det civila ansvaret.

    Kandidat-uppsats, Uppsala universitet/Institutionen för kulturantropologi och etnologi

    Författare :Sofia Jimenez; [2020]
    Nyckelord :Preppers; survivalism stat och civila samhället; rationalism; Covid-19;

    Sammanfattning : This essay serves to investigate how Sweden’s emergency preparedness has moved from primarily being a matter of the state to a matter of the individual. The shift in responsibility has been analysed with the theory of rationalism and the relationship between state and society. LÄS MER