Sökning: "Sofia Kivinen"

Hittade 1 uppsats innehållade orden Sofia Kivinen.

  1. 1. Advertising execution styles as a reflection of culture : Cross-cultural analysis of messaging app advertising preferences in South Korea and China

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sofia Kivinen; [2014]
    Nyckelord :Marketing communication; advertising execution; culture; international marketing; advertising likability; perception; mobile messaging application; social media; China; South Korea;

    Sammanfattning : Increased globalization and the thought of converging values has lead marketing practitioners and academics to consider more standardized approaches to marketing and advertising strategies. Even though cultures seem to evolve closer to each other, cultural diversity still exists. LÄS MER