Sökning: "Sofia Löfblad"

Hittade 2 uppsatser innehållade orden Sofia Löfblad.

  1. 1. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sofia Granberg; Julia Löfblad; [2023-07-03]
    Nyckelord :Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

    Sammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER

  3. 2. Ompositionering av varumärken : en strategisk fråga

    Magister-uppsats, Ekonomiska institutionen

    Författare :Sofia Löfblad; Jeanette Mellborg; [2003]
    Nyckelord :Business and economics; Brands; repositioning; strategy; brand identity; Ekonomi;

    Sammanfattning : Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers’ view of the brand image. LÄS MER