Sökning: "Sofia Löfstrand"

Hittade 1 uppsats innehållade orden Sofia Löfstrand.

  1. 1. En analys av säljklimatet i komplexa business-to-business relationer : En utredande nulägesanalys i kontrast till Insight Selling

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Sofia Löfstrand; Anton Johansson; [2014]
    Nyckelord :Insight Selling; Solution Selling; försäljning; Sales Management; business-to-business; B2B; relationsförsäljning; sälj;

    Sammanfattning : The thesis aims to describe the current sales climate in the context of complex sales in business-to-business. The purpose is to increase the clients knowledge of sales and test the clients hypothesis that the sales climate is changing from Solution Selling to Insight Selling, further the thesis aims to contribute to the scientific debate of sales. LÄS MER